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    <title>Powerful Book Promotion Made Easy</title>
    <link>http://www.amarketingexpert.com</link>
    <description>You're published, now what? Now it's time to promote. This podcast is packed with simple tips and strategies you can do right now to get your book noticed!</description>
    <copyright>Copyright 2006 Author Marketing Experts, Inc.</copyright>
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    <itunes:author>Penny C. Sansevieri</itunes:author>
    <itunes:summary>Powerful book promotion made easy. It's easier than you might think to promote your book and these podcasts will show you how! </itunes:summary>
    <itunes:subtitle>Powerful book promotion made easy! </itunes:subtitle>
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      <title>The Truth about Publishing with Jerry Simmons</title>
      <description>Jerry is a 25 year veteran of New York publishing. A former Executive at Time Warner, Jerry has worked with many bestselling authors and some of the hottest books. So why did he leave it to work in independent publishing? Find out why he thinks independent publishing is the future and what's wrong with New York publishing today. Jerry Simmons is the founder of NothingBinding, a free platform for independent authors to promote their work. www.nothingbinding.com</description>
      <pubDate>Tue, 27 Nov 2007 19:08:03 GMT</pubDate>
      <itunes:duration>00:16:33</itunes:duration>
      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>Jerry is a 25 year veteran of New York publishing. A former Executive at Time Warner, Jerry has worked with many bestselling authors and some of the hottest books. So why did he leave it to work in independent publishing? Find out why he thinks independent publishing is the future and what's wrong with New York publishing today. Jerry Simmons is the founder of NothingBinding, a free platform for independent authors to promote their work. www.nothingbinding.com</itunes:summary>
      <itunes:subtitle>The Truth about Publishing with Jerry Simmons</itunes:subtitle>
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      <title>Your Rockin' Red Hot Media Room</title>
      <description>So what should be in a media room and do you even need one? Experts Penny C Sansevieri and Jeniffer Thompson discuss media rooms, what you need, what you don't and what the media is looking for!</description>
      <pubDate>Sat, 10 Nov 2007 13:57:36 GMT</pubDate>
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      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>So what should be in a media room and do you even need one? Experts Penny C Sansevieri and Jeniffer Thompson discuss media rooms, what you need, what you don't and what the media is looking for!</itunes:summary>
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      <title>How to Make Money in Foreign Rights</title>
      <description>John Penberthy shares his secrets to closing foreign rights deals. John made $40,000 in foreign rights, his secrets will show you how you can too.</description>
      <pubDate>Sun, 14 Oct 2007 17:00:25 GMT</pubDate>
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      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>John Penberthy shares his secrets to closing foreign rights deals. John made $40,000 in foreign rights, his secrets will show you how you can too.</itunes:summary>
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      <title>Press Releases are Useless</title>
      <description>So does it make sense to use press releases anymore? This podcast featuring Penny Sansevieri of Author Marketing Experts and Jeniffer Thompson of MonkeyCMedia will teach you everything you need to know about getting your press release noticed!</description>
      <pubDate>Sat, 01 Sep 2007 18:27:13 GMT</pubDate>
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      <itunes:summary>So does it make sense to use press releases anymore? This podcast featuring Penny Sansevieri of Author Marketing Experts and Jeniffer Thompson of MonkeyCMedia will teach you everything you need to know about getting your press release noticed!</itunes:summary>
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      <title>Successful Author Series: Ray Silverstein</title>
      <description>What does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop.&#13;
&#13;
Today's featured author is Ray Silverstein.</description>
      <pubDate>Sat, 18 Aug 2007 16:06:34 GMT</pubDate>
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      <itunes:summary>What does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop.&#13;
&#13;
Today's featured author is Ray Silverstein.</itunes:summary>
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      <title>Powerful Book Videos - Part 2</title>
      <description>So now you have a book video, how on earth do you promote it? Experts Jeniffer Thompson of MonkeyCMedia and Penny Sansevieri of Author Marketing Experts, Inc. tell you the secrets behind the book video - and to maximize yours!</description>
      <pubDate>Sat, 18 Aug 2007 15:59:10 GMT</pubDate>
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      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>So now you have a book video, how on earth do you promote it? Experts Jeniffer Thompson of MonkeyCMedia and Penny Sansevieri of Author Marketing Experts, Inc. tell you the secrets behind the book video - and to maximize yours!</itunes:summary>
      <itunes:subtitle>Powerful Book Videos - Part 2</itunes:subtitle>
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      <title>Successful Author Series: Kathryn Jordan</title>
      <description>What does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop. Today's featured author is Kathryn Jordan.</description>
      <pubDate>Wed, 15 Aug 2007 03:25:19 GMT</pubDate>
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      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>What does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop. Today's featured author is Kathryn Jordan.</itunes:summary>
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      <title>Red Hot Book Videos!</title>
      <description>Are you ready to jump on the video bandwagon? It's one of the hottest new ways to market your book. Before you jump headlong into video, check out this podcast first. Book promotion and video experts Penny Sansevieri of Author Marketing Experts, Inc and Jeniffer Thompson of MonkeyCMedia give you the straight scope on getting a great book video!</description>
      <pubDate>Tue, 31 Jul 2007 03:27:39 GMT</pubDate>
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      <itunes:summary>Are you ready to jump on the video bandwagon? It's one of the hottest new ways to market your book. Before you jump headlong into video, check out this podcast first. Book promotion and video experts Penny Sansevieri of Author Marketing Experts, Inc and Jeniffer Thompson of MonkeyCMedia give you the straight scope on getting a great book video!</itunes:summary>
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      <title>Blogging Gold!</title>
      <description>Are you blog savvy? If you're not or even if you need a refresher you'll love this session. Blogging experts Penny Sansevieri (amarketingexpert.com) and Jeniffer Thompson (www.monkeycmedia.com) will teach you the insider tricks to blogging and getting your blog noticed!</description>
      <pubDate>Mon, 23 Jul 2007 23:21:39 GMT</pubDate>
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      <itunes:summary>Are you blog savvy? If you're not or even if you need a refresher you'll love this session. Blogging experts Penny Sansevieri (amarketingexpert.com) and Jeniffer Thompson (www.monkeycmedia.com) will teach you the insider tricks to blogging and getting your blog noticed!</itunes:summary>
      <itunes:subtitle>Blogging Gold!</itunes:subtitle>
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      <title>Web Site WOW</title>
      <description>Is your web site a WOW? If it's not it should be. This podcast with Jeniffer Thompson President of MonkeyCMedia (www.monkeycmedia.com) will teach you trips and tips for creating a site that says: WOW!</description>
      <pubDate>Fri, 13 Jul 2007 21:53:13 GMT</pubDate>
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      <itunes:summary>Is your web site a WOW? If it's not it should be. This podcast with Jeniffer Thompson President of MonkeyCMedia (www.monkeycmedia.com) will teach you trips and tips for creating a site that says: WOW!</itunes:summary>
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      <description>If you think you have your internet marketing covered with just a web site you might be missing out on a bucket of internet gold. This class is packed with information with everything from picking the perfect site to demystifying keywords. We’ll also discuss how to turn web site visitors into customers and how to maximize your internet promotional efforts. &#13;
&#13;
The secret to getting thousands of hits on your web site and then converting them into sales! &#13;
Top internet promotion techniques that won’t cost you a dime!&#13;
Podcasting, what it is and how to create one of your own&#13;
Syndicating your articles online!&#13;
How to avoid fools gold and find the real thing on the internet&#13;
Which “ad words” pay off and which don’t and how you can tell the difference&#13;
How to maximize the promotional opportunities on Amazon&#13;
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      <pubDate>Fri, 04 May 2007 04:06:52 GMT</pubDate>
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      <itunes:summary>If you think you have your internet marketing covered with just a web site you might be missing out on a bucket of internet gold. This class is packed with information with everything from picking the perfect site to demystifying keywords. We’ll also discuss how to turn web site visitors into customers and how to maximize your internet promotional efforts. &#13;
&#13;
The secret to getting thousands of hits on your web site and then converting them into sales! &#13;
Top internet promotion techniques that won’t cost you a dime!&#13;
Podcasting, what it is and how to create one of your own&#13;
Syndicating your articles online!&#13;
How to avoid fools gold and find the real thing on the internet&#13;
Which “ad words” pay off and which don’t and how you can tell the difference&#13;
How to maximize the promotional opportunities on Amazon&#13;
BONUS: We’ll even include some hints on how to really make money with ebooks!</itunes:summary>
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      <title>Secrets to Building a Great Web Site</title>
      <description>Your web site is a 24/7 sales tool but how do you know if it's really doing the job you want it to? Is your site doing its job to sell your book? If you're not sure then this session is for you! Learn the tips and tricks to building a great site and selling more books!</description>
      <pubDate>Fri, 04 May 2007 04:06:04 GMT</pubDate>
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      <itunes:summary>Your web site is a 24/7 sales tool but how do you know if it's really doing the job you want it to? Is your site doing its job to sell your book? If you're not sure then this session is for you! Learn the tips and tricks to building a great site and selling more books!</itunes:summary>
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      <title>Getting Your Book on QVC</title>
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      <pubDate>Fri, 16 Feb 2007 17:25:40 GMT</pubDate>
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      <itunes:summary>So what's it take to get your book on this fantastic home shopping network? This program will teach you the secrets to getting your book on QVC.</itunes:summary>
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This session will teach you tips, tricks and secrets to help you strike&#13;
Networking Gold.</description>
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      <itunes:summary>Do you still have 999 of the 1,000 business cards you ordered? If you're&#13;
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Networking Gold.</itunes:summary>
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      <description>So how long is too long when it comes to promoting a book? Should you market it for a year and then move on, or is it longer? This podcast will unravel those secrets and offer tips for kickstarting a stalled campaign!</description>
      <pubDate>Wed, 24 Jan 2007 23:56:47 GMT</pubDate>
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      <itunes:summary>So how long is too long when it comes to promoting a book? Should you market it for a year and then move on, or is it longer? This podcast will unravel those secrets and offer tips for kickstarting a stalled campaign!</itunes:summary>
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      <description>Ever wondered how to really get on Oprah, or what the secrets are to getting on National TV? This podcast will teach you that and more!</description>
      <pubDate>Fri, 12 Jan 2007 05:17:48 GMT</pubDate>
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      <pubDate>Wed, 03 Jan 2007 15:48:12 GMT</pubDate>
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      <itunes:summary>Ever wondered how to really get on Oprah, or what the secrets are to getting on National TV? This podcast will teach you that and more!</itunes:summary>
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      <description>So you have a blog, now what? Now we'll teach you the tips and tricks you need to know to promote your blog PLUS we'll also talk about the secrets to getting media to your blog!</description>
      <pubDate>Thu, 19 Oct 2006 02:07:36 GMT</pubDate>
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      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>So you have a blog, now what? Now we'll teach you the tips and tricks you need to know to promote your blog PLUS we'll also talk about the secrets to getting media to your blog!</itunes:summary>
      <itunes:subtitle>Blogging Basics Part 2</itunes:subtitle>
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      <description>Are you blogging? If you're not you should be. Blogging is the fastest growing medium for promoting your book! This podcast will teach you simple (and free) ways to get a blog, promote a blog and start blogging today! We'll also discuss some blogging secrets so you never run out of ideas for your blog!</description>
      <pubDate>Thu, 19 Oct 2006 02:04:50 GMT</pubDate>
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      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>Are you blogging? If you're not you should be. Blogging is the fastest growing medium for promoting your book! This podcast will teach you simple (and free) ways to get a blog, promote a blog and start blogging today! We'll also discuss some blogging secrets so you never run out of ideas for your blog!</itunes:summary>
      <itunes:subtitle>Blogging Basics Part 1</itunes:subtitle>
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      <description>What would you do if you stepped into the elevator with the proder at&#13;
Oprah? What would you say as you zipped up 10 floors to entice him or her to read your book or (better yet!) feature you on her show? That's the elevator pitch. This podcast will give you an intro to crafting your own elevator pitch!</description>
      <pubDate>Tue, 13 Jun 2006 14:36:47 GMT</pubDate>
      <itunes:duration>00:02:06</itunes:duration>
      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>What would you do if you stepped into the elevator with the proder at&#13;
Oprah? What would you say as you zipped up 10 floors to entice him or her to read your book or (better yet!) feature you on her show? That's the elevator pitch. This podcast will give you an intro to crafting your own elevator pitch!</itunes:summary>
      <itunes:subtitle>Going up? Crafting your elevator pitch!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Would you like fries with that?</title>
      <description>How many times have you heard: &quot;Would you like fries with that?&quot; it's a statement just about every fast food place says hundreds of times a day but really, it's all about the upsell. Upsell is where it's all about, this podcast will teach you how to create additional product that will help you upsell your reader!</description>
      <pubDate>Sun, 04 Jun 2006 17:40:28 GMT</pubDate>
      <itunes:duration>00:02:19</itunes:duration>
      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>How many times have you heard: &quot;Would you like fries with that?&quot; it's a statement just about every fast food place says hundreds of times a day but really, it's all about the upsell. Upsell is where it's all about, this podcast will teach you how to create additional product that will help you upsell your reader!</itunes:summary>
      <itunes:subtitle>Would you like fries with that?</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Crafting a Book Hook!</title>
      <description>Without a hook your book will sink! So what'a &quot;book hook&quot; well, it's how you position your book for success! It's the angle, the pitch and the hot story that will get you on the news! This podcast will cover everything you need to know to craft your own stunning book hook!</description>
      <pubDate>Sat, 06 May 2006 21:48:03 GMT</pubDate>
      <itunes:duration>00:05:50</itunes:duration>
      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>Without a hook your book will sink! So what'a &quot;book hook&quot; well, it's how you position your book for success! It's the angle, the pitch and the hot story that will get you on the news! This podcast will cover everything you need to know to craft your own stunning book hook!</itunes:summary>
      <itunes:subtitle>Crafting a Book Hook!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Secrets to Pitching the Media!</title>
      <description>So, what's the best way to pitch the media? When should you pitch them and what's the one thing you should *never* do when you're going after an interview? This show will talk about that and more!</description>
      <pubDate>Tue, 02 May 2006 16:16:56 GMT</pubDate>
      <itunes:duration>00:11:42</itunes:duration>
      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>So, what's the best way to pitch the media? When should you pitch them and what's the one thing you should *never* do when you're going after an interview? This show will talk about that and more!</itunes:summary>
      <itunes:subtitle>Secrets to Pitching the Media!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Never (ever) Sell Your Book!</title>
      <description>Do you know the secret to savvy book promotion? Never (ever) sell your book! This podcast will teach you the secret way to sell your book, without selling your book!</description>
      <pubDate>Tue, 18 Apr 2006 20:38:11 GMT</pubDate>
      <itunes:duration>00:01:53</itunes:duration>
      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>Do you know the secret to savvy book promotion? Never (ever) sell your book! This podcast will teach you the secret way to sell your book, without selling your book!</itunes:summary>
      <itunes:subtitle>Never (ever) Sell Your Book!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Who's Gonna Buy Your Book?</title>
      <description>You wrote a book, now who's gonna buy it? If you said everyone that's a very broad target to hit! This podcast will help you focus your marketing for bigger sales! The secret? The Reader Profile!</description>
      <pubDate>Wed, 05 Apr 2006 05:33:00 GMT</pubDate>
      <itunes:duration>00:05:19</itunes:duration>
      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>You wrote a book, now who's gonna buy it? If you said everyone that's a very broad target to hit! This podcast will help you focus your marketing for bigger sales! The secret? The Reader Profile!</itunes:summary>
      <itunes:subtitle>Who's Gonna Buy Your Book?</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Is Book Marketing Boring?</title>
      <description>It doesn't have to be. Make your marketing campaign fun, this podcast will show you how! Filled with tips and insider secrets, you'll never think of book marketing as being boring again!</description>
      <pubDate>Wed, 05 Apr 2006 05:29:27 GMT</pubDate>
      <itunes:duration>00:03:38</itunes:duration>
      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>It doesn't have to be. Make your marketing campaign fun, this podcast will show you how! Filled with tips and insider secrets, you'll never think of book marketing as being boring again!</itunes:summary>
      <itunes:subtitle>Is Book Marketing Boring?</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Powerful Promotion with Postcards</title>
      <description>If you're ready to promote your book consider using an inexpensive postcard to help you gather your promotional steam! This podcast will show you some creative ways to get your book noticed!</description>
      <pubDate>Mon, 03 Apr 2006 17:49:04 GMT</pubDate>
      <itunes:duration>00:04:06</itunes:duration>
      <itunes:author>Penny C. Sansevieri</itunes:author>
      <itunes:summary>If you're ready to promote your book consider using an inexpensive postcard to help you gather your promotional steam! This podcast will show you some creative ways to get your book noticed!</itunes:summary>
      <itunes:subtitle>Powerful Promotion with Postcards</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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